70/30 Campaign

What is done to children they will do to society . Dr Karl Menninger 1893-1990.

According to an NSPCC study in 2000, levels of serious physical abuse of children in the UK exceeded 2 million children per annum, with a further 2 million suffering neglect. Despite the best efforts of children’s charities since the second world war levels of abuse and neglect have not reduced – neglect has probably increased.

We have developed a strategy for how we will drive and facilitate a 70% reduction in child abuse, neglect and domestic violence in the UK by 2030. We call this 70/30.

Through our research, we have identified the root causes of violence and also the most effective prevention and early intervention programmes that will address these. Finally, we promote the adoption of our recommended programmes at both national and local level.

If our recommended programmes are implemented, we predict that 70/30 can be achieved and that this will result in extensive cost savings in public spending. Our research shows that our strategy will also help reduce alcoholism, drug abuse, mental health problems, teenage pregnancy and heart, lung and liver disease.