Following a successful career running her own business, Ita moved into management consulting where she became first a Director, and later owner, of an international consultancy. Much of her work was in international strategy, where her assignments for airlines, breweries and chemicals companies took her around the world.

Ita believes WAVE's work, in uncovering and tackling the root causes of violence and abuse, may do more to reduce cruelty to animals than all the good work of all the symptom-oriented animal charities put together. In addition to WAVE, Ita supports WSPA (the World Society for the Protection of Animals) and the RSPCA (Royal Society for the Prevention of Cruelty to Animals).

Ita is co-author of The WAVE Report 2005: Violence and what to do about it.