Our Approach: We use a proven business strategy approach to reducing violence

We use a proven business strategy approach, adapted to the problems of violence, child abuse and neglect.

We were founded by business strategists with wide international experience in resolving challenging business problems by focusing on root causes rather than symptoms.

We reasoned that the same basic approach that could turn loss-making companies profitable might apply to the social problems of violence and child maltreatment.

Business experience taught us that understanding what causes a problem is already part-way to a solution.

Our early focus was therefore on identifying existing organisations taking a root cause approach to the problem, so as to support them.

However, there just weren’t any – all the organisations we looked at were focused on alleviating symptoms.

The next focus was to discover whether any effective programmes even existed. 

Such programmes did (and do) exist – hence WAVE was born, to educate policy-makers about effective root cause approaches.