We are a UK-wide network of individuals, organisations and elected representatives working together to reduce child abuse, neglect and other adverse childhood experiences (ACEs) by at least 70% by the year 2030. We call this goal the 70/30 Campaign.
This ambitious, but feasible goal is necessary because at least half of children in the UK will suffer ACEs during their childhood. Click to see our campaign priorities.
The 70/30 Campaign was created after we received guidance from our partners and expert advisers who agreed that a 70% reduction is achievable if the right policies and actions are taken by decision-makers and those holding the purse strings.
This campaign is also supported by many individuals who have lived experience of early life trauma and its impact - and their powerful insight into how things could change. You can see more details of our Council of Lived Experience above.
Join the campaign today so together we can make this vision a reality.
"I do not view 70/30 as either wishful thinking or an unachievable goal. On the contrary, reducing child maltreatment by 70% [by 2030] is the minimum acceptable outcome in responding to this unacceptable, and profoundly costly, harm to our youngest children." (Professor Sir Harry Burns, former Chief Medical Officer, Scotland)
"I do not view 70/30 as either wishful thinking or an unachievable goal. On the contrary, reducing child maltreatment by 70% [by 2030] is the minimum acceptable outcome in responding to this unacceptable, and profoundly costly, harm to our youngest children."
(Professor Sir Harry Burns, former Chief Medical Officer, Scotland)
Become an ambassador
Please select a donation amount (required) £25 £25 enables us to coach a new 70/30 Ambassador to create change in their community £50 £50 will pay for a local community awareness-raising and fundraising event £250 £250 funds us to deliver education in childhood trauma to a community group that could not otherwise afford it £1,000 £1,000 will pay for us to train a local school to understand and address children's trauma, transforming children's futures Other Set up a regular payment Donate
To contact the Council Click here
Be the independent voice of trauma across the UK
Be the source of energy driving a national commitment to prevent child abuse, neglect and other ACEs from occurring, before they first take place
Support the WAVE 70/30 campaign
Build networks and relationships which are able to influence policy changes using the collective lived experience of the Council.
Call on all relevant government officials, agencies, partnerships and local organisations to start a national conversation around Trauma based lived experience where no one will get left behind.
Work alongside all governing sectors ensuring as many as possible can be positively impacted by hearing the voice of Lived Experience.
Create the united voice of lived experience where survivors of abuse and neglect become powerful change makers in society coming together to tackle the negative impacts of childhood adversity and working to create a culture focused on prevention and healing of ACEs.
"It is through the voice of lived experience that will pave the way for a brighter more resilient future for our children of tomorrow. If my voice can lend a help in that change then I encourage anyone who is ready to share their story and stop suffering in silence. We can change society and reduce adverse childhood experiences by 70% by 2030 and your voice matters." Read more
“ I am proud and honoured to be one of the Co/chairs of Hearts of ACE - National Council of Lived Experience. It is important that we use the collective lived Experience of adult survivors in a positive and transformational way. I am excited to see what can be achieved nationally when the voice of lived experience becomes bigger and stronger." Read more