We are a UK- and Ireland- wide network of individuals, organisations and elected representatives working together to reduce child abuse, neglect and other adverse childhood experiences (ACEs) by at least 70% by the year 2030. We call this goal the 70/30 Campaign.
This ambitious, but feasible, goal is necessary because at least 50% of children in the UK will suffer multiple ACEs during their childhood. Click to see our campaign priorities.
The 70/30 Campaign was created in 2009 after we received guidance from our partners and expert advisers who agreed that a 70% reduction to the then reported levels of child maltreatment was achievable by 2030 if the right policies and actions are taken by decision-makers and those holding the purse strings.
This campaign is also supported by many individuals who have lived experience of early life trauma and its impact - and their powerful insight into how things could change.
Become an ambassador today so together we can make this vision a reality.
Becoming an Ambassador is not merely about signing a petition or just expressing your own personal support for 70/30, that's the easy part. By becoming an Ambassador, you will have the opportunity to join a network of individuals who are working to deliver systematic change within their own communities through building relationships with their elected representatives.
We recognise that working with your local MP, MSP, MLA, MS or Councillor to bring about this change may sound daunting, particularly if you have no previous experience, and that is why we offer a comprehensive training program and ongoing support as part of the role.
All we ask is that you have a passion to protect children and that you have a willingness to give up a little bit of your time. You could literally change the world if you do!
"I do not view 70/30 as either wishful thinking or an unachievable goal. On the contrary, reducing child maltreatment by 70% [by 2030] is the minimum acceptable outcome in responding to this unacceptable, and profoundly costly, harm to our youngest children."
(Professor Sir Harry Burns, former Chief Medical Officer, Scotland)
Become an ambassador
Please select a donation amount (required) £25 £25 enables us to coach a new 70/30 Ambassador to create change in their community £50 £50 will pay for a local community awareness-raising and fundraising event £250 £250 funds us to deliver education in childhood trauma to a community group that could not otherwise afford it £1,000 £1,000 will pay for us to train a local school to understand and address children's trauma, transforming children's futures Other Set up a regular payment Donate
The target to reduce adverse childhood experiences by 70% by the year 2030 shows a level of ambition that Keir agrees is necessary to ensure that Britain is the best place to grow up in. Read more
"I am delighted and honoured to be the 600th Member of Parliament to support the 70/30 campaign. Childhood should be a time of joy, exploration, and discovery." Read more
The Scottish Government remains fully committed to preventing ACEs and trauma and supporting negatively affected children, young people and adults. Read more
"I, like you, believe that all our children and young people should get the best possible start in life and I applaud the work of WAVE Trust to raise awareness of the impact adverse childhood experiences can have." Read more
Supporters come from across the UK, many working with 70/30 campaigners and partners to implement lasting change at both local and national level. For a full list of MP, MSP, MLA, AM and London Assembly endorsers:
MPs MSPs MSs MLAs London Assembly
"I applaud you for what you have been doing and in raising this extremely important issue. Our ability to shape our society's future lies within our children, and if we can address issues at an early stage we can be proactive in future proofing our society." Read more
“I welcome the work WAVE Trust are doing to help bring about a 70% reduction in child abuse and neglect by the year 2030... It is vital that we all work together to reduce adverse childhood experiences." Read more
"“The experiences we have as children shape the rest of our lives, so we need to ensure that children and young people have the best start in life. That is why I support the aims of this important campaign.”. Read more
"I share, wholeheartedly, your vision to create a world where every child is loved and cared for, and thus I welcome your 70/30 strategy." Read more
"As a Minister, I do not normally indicate my support for particular campaigns but, given the significance of this issue, on this occasion I am happy to do so." Read more
"Liz is extremely supportive of measures and initiatives that protect children." Read more
"WAVE's visionary 70/30 strategy has my full backing. It tackles the roots of the problems in our society where so many address the symptoms." Read more
"I support WAVE Trust’s 70/30 campaign to bring about a 70% reduction in child maltreatment by the year 2030." Read more