We are a UK- and Ireland-wide network of individuals, organisations and elected representatives working together to reduce child abuse, neglect and other adverse childhood experiences (ACEs) by at least 70% by the year 2030. We call this goal the 70/30 Campaign.
This ambitious, but feasible goal is necessary because at least half of children in the UK will suffer ACEs during their childhood. Click to see our campaign priorities.
The 70/30 Campaign was created after we received guidance from our partners and expert advisers who agreed that a 70% reduction is achievable if the right policies and actions are taken by decision-makers and those holding the purse strings.
This campaign is also supported by many individuals who have lived experience of early life trauma and its impact - and their powerful insight into how things could change. You can see more details of our Council of Lived Experience above.
Join the campaign today so together we can make this vision a reality.
"I do not view 70/30 as either wishful thinking or an unachievable goal. On the contrary, reducing child maltreatment by 70% [by 2030] is the minimum acceptable outcome in responding to this unacceptable, and profoundly costly, harm to our youngest children." (Professor Sir Harry Burns, former Chief Medical Officer, Scotland)
"I do not view 70/30 as either wishful thinking or an unachievable goal. On the contrary, reducing child maltreatment by 70% [by 2030] is the minimum acceptable outcome in responding to this unacceptable, and profoundly costly, harm to our youngest children."
(Professor Sir Harry Burns, former Chief Medical Officer, Scotland)
Become an ambassador
Please select a donation amount (required) £25 £25 enables us to coach a new 70/30 Ambassador to create change in their community £50 £50 will pay for a local community awareness-raising and fundraising event £250 £250 funds us to deliver education in childhood trauma to a community group that could not otherwise afford it £1,000 £1,000 will pay for us to train a local school to understand and address children's trauma, transforming children's futures Other Set up a regular payment Donate
I fully support WAVE’s 70/30 campaign which recognises the need to focus on trauma-informed early intervention and prevention to help the next generation thrive. Read more
"[WAVE's] 70/30 strategy to prevent child abuse and neglect before they happen has my full backing, and will deliver significant social, health and economic benefits to the country’." Read more
"[This] is about health, education, social work, justice, welfare and many other elements all working together to challenge the myriad issues that children face.” Read more
"I, like you, believe that all our children and young people should get the best possible start in life and I applaud the work of WAVE Trust to raise awareness of the impact adverse childhood experiences can have." Read more
Supporters come from across the UK, many working with 70/30 campaigners and partners to implement lasting change at both local and national level. For a full list of MP, MSP, MLA, AM and London Assembly endorsers:
MPs MSPs MSs MLAs London Assembly
"I applaud you for what you have been doing and in raising this extremely important issue. Our ability to shape our society's future lies within our children, and if we can address issues at an early stage we can be proactive in future proofing our society." Read more
“I welcome the work WAVE Trust are doing to help bring about a 70% reduction in child abuse and neglect by the year 2030... It is vital that we all work together to reduce adverse childhood experiences.” Read more
"We must never lose sight of the damage abuse and neglect has on children, both at the time of the experience and into their future." Read more
"I share, wholeheartedly, your vision to create a world where every child is loved and cared for, and thus I welcome your 70/30 strategy." Read more
"As a Minister, I do not normally indicate my support for particular campaigns but, given the significance of this issue, on this occasion I am happy to do so." Read more
"WAVE Trust brings valuable evidence, up-to-date science and urgency to the debate. Their work is undoubtedly having an impact in Parliament." Read more
"A shift in our politics towards preventing harm to children before it happens is well overdue. I am proud to endorse this campaign and I will continue to work with WAVE towards making this vision a reality." Read more
"WAVE's visionary 70/30 strategy has my full backing. It tackles the roots of the problems in our society where so many address the symptoms." Read more
"I support WAVE Trust’s 70/30 campaign to bring about a 70% reduction in child maltreatment by the year 2030." Read more