We are a UK-wide network of individuals, organisations and elected representatives working together to reduce child abuse, neglect and other adverse childhood experiences (ACEs) by at least 70% by the year 2030. We call this goal the 70/30 Campaign.
This ambitious, but feasible goal is necessary because at least half of children in the UK will suffer ACEs during their childhood.
The 70/30 Campaign was created after we received support from our partners and expert advisers who agreed that a 70% reduction is achievable if the right policies and actions are taken by decision-makers and those holding the purse strings. Join today so we can make this vision a reality.
Become an ambassador
Over 500 MPs, mayors, local councillors and other elected officers have endorsed the 70/30 Initiative - '70-30'. Supporters come from across the UK - many working with 70/30 Network members and partners to implement lasting change at both local and national level. 70/30 is non-partisan and includes MPs from the parties below, as well as London Assembly Members, Welsh Assembly Members, over 70% of the Scottish Members of Parliament.
Of the 650 MPs in Westminster, 52% endorse 70/30 including:
Conservative 114
Labour 149
Liberal Democrats 11
SNP 47
DUP 8
Plaid Cymru 4
Sinn Fein 8
Green 1
‘I share, wholeheartedly, your vision to create a world where every child is loved and cared for, and thus I welcome your 70/30 strategy …’Rt Hon Michael Gove MP, then Secretary of State for Education
'We must never lose sight of the damage abuse and neglect has on children, both at the time of the experience and into their future. I support the Wave Trust’s 70/30 campaign to reduce the amount of children who suffer abuse and neglect by 70% by 2030 and to take a public health approach to tackling abuse'. The Rt. Hon Harriet Harman QC, Member of Parliament for Peckham, Mother of the House, Former Leader of the Opposition, Former Leader of the House, Former Chairperson of the Labour Party, Former Deputy Prime Minister.
'I think that 70/30 is a great initiative and I am always very keen to encourage any campaigns which can help some of the most vulnerable in our country. You can therefore be assured of my personal support for your imaginative programme'The Rt.Hon, Dr Liam Fox MP, former Chairman of the Conservative party, former Secretary of State for Defence, former Secretary of State for International trade and former President of The Board Of Trade
'WAVE Trust is undoubtedly having an impact in Parliament.' Read more
'I am proud to endorse this campaign and I will continue to work with WAVE towards making this vision a reality.' Read more
'WAVE's visionary 70/30 strategy has my full backing. It tackles the roots of the problems in our society where so many address the symptoms.' Read more
‘I support the Wave Trust’s 70/30 campaign to bring about a 70 per cent reduction in child maltreatment by the year 2030.’ Read more