We are a UK-wide network of individuals, organisations and elected representatives working together to reduce child abuse, neglect and other adverse childhood experiences (ACEs) by at least 70% by the year 2030. We call this goal '70/30'.
Our radical but achievable goal is necessary because 1 in 5 children will suffer ACEs during their lifetime. The 70/30 goal was created after we received support from our partners and expert advisers who agreed that 70/30 is achievable if the right policies and actions are taken by decision makers and those holding the purse strings.
We have developed specific action plans to achieve 70/30.
Get to know some of our volunteers and hear their stories about why they are passionate about reducing child abuse and neglect.
174 ambassadors around the UK are campaigning for a shift to prevention in their communities. Below we introduce a few.
'Whilst I don’t share the vocational background of many of my fellow ambassadors, I was drawn to the 70/30 campaign because, at the root, it’s about social justice.' Read more
'I saw an advert back in 2015 asking if I wanted to make a difference – yes I did. It was an advert for the 70/30 campaign.' Read more
'I am very excited to be part of a new movement challenging the status quo and pushing for change.' Read more
'I work in a secondary school with children in care, post order children, those subject to a child protection or child in need plan.' Read more
'The 70/30 Campaign is crucial and so needed in today’s society with the aim of stopping the damage before it happens' Read more
'I worked as a GP and saw so much heartache because of poor attachment with parents that struggled' Read more
'My journey to the 70/30 campaign started over 15 years ago when I was involved in research into socially excluded young people' Read more
'Working as a Perinatal Psychiatrist, I work with women and their families every day.' Read more