We are a UK- and Ireland-wide network of individuals, organisations and elected representatives working together to reduce child abuse, neglect and other adverse childhood experiences (ACEs) by at least 70% by the year 2030. We call this goal the 70/30 Campaign.
This ambitious, but feasible goal is necessary because at least half of children in the UK will suffer ACEs during their childhood. Click to see our campaign priorities.
The 70/30 Campaign was created after we received guidance from our partners and expert advisers who agreed that a 70% reduction is achievable if the right policies and actions are taken by decision-makers and those holding the purse strings.
This campaign is also supported by many individuals who have lived experience of early life trauma and its impact - and their powerful insight into how things could change. You can see more details of our Council of Lived Experience above.
Join the campaign today so together we can make this vision a reality.
"I do not view 70/30 as either wishful thinking or an unachievable goal. On the contrary, reducing child maltreatment by 70% [by 2030] is the minimum acceptable outcome in responding to this unacceptable, and profoundly costly, harm to our youngest children." (Professor Sir Harry Burns, former Chief Medical Officer, Scotland)
"I do not view 70/30 as either wishful thinking or an unachievable goal. On the contrary, reducing child maltreatment by 70% [by 2030] is the minimum acceptable outcome in responding to this unacceptable, and profoundly costly, harm to our youngest children."
(Professor Sir Harry Burns, former Chief Medical Officer, Scotland)
Become an ambassador
Please select a donation amount (required) £25 £25 enables us to coach a new 70/30 Ambassador to create change in their community £50 £50 will pay for a local community awareness-raising and fundraising event £250 £250 funds us to deliver education in childhood trauma to a community group that could not otherwise afford it £1,000 £1,000 will pay for us to train a local school to understand and address children's trauma, transforming children's futures Other Set up a regular payment Donate
I’m Andrea Cook, a WAVE Ambassador based in Cumbria. I have lived and professional experience of ACE’s and I own Auntydote Therapy, a trauma informed holistic therapy practice. Read more
'I am the founder of Ace Awareness, The Ace Awareness Life Improvement social hub, Men Matter and Women Matter.' Read more
'Whilst I don’t share the vocational background of many of my fellow ambassadors, I was drawn to the 70/30 campaign because, at the root, it’s about social justice.' Read more
'I saw an advert back in 2015 asking if I wanted to make a difference – yes I did. It was an advert for the 70/30 campaign.' Read more
Our 70/30 ambassadors across the UK are campaigning to tackle the root causes of ACEs in their communities. Below we introduce a few who explain why they are passionate about the 70/30 Campaign and why they volunteer their time to:
My name is Stacy and I am the founder of From Womb to Work. I am a mother and wife and I have lived experience of childhood abuse and trauma and I am dedicated to preventing these experiences for other children. Read more
When I saw a post explaining about the wave trust and the 70/30 campaign it instantly caught my attention. Read more
My name is Angela Haston, I am a survivor of childhood sexual abuse and grooming. Read more
Hi, I am Pam Young, WAVE Ambassador. I am trauma informed, and I am an active member of several support groups. I am also a life transformation coach. Read more
Hi I'm Debbie Harkness and I'm a wave ambassador. I'm also a trauma informed counsellor and help various men and women's support groups. Read more
I've been involved with WAVE and their 70/30 Campaign since 2015 and have loved every minute of it and been so motivated by all the progress we've made towards preventing child maltreatment and violence. Read more
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