We are a UK- and Ireland- wide network of individuals, organisations and elected representatives working together to reduce child abuse, neglect and other adverse childhood experiences (ACEs) by at least 70% by the year 2030. We call this goal the 70/30 Campaign.
This ambitious, but feasible, goal is necessary because at least 50% of children in the UK will suffer multiple ACEs during their childhood. Click to see our campaign priorities.
The 70/30 Campaign was created in 2009 after we received guidance from our partners and expert advisers who agreed that a 70% reduction to the then reported levels of child maltreatment was achievable by 2030 if the right policies and actions are taken by decision-makers and those holding the purse strings.
This campaign is also supported by many individuals who have lived experience of early life trauma and its impact - and their powerful insight into how things could change.
Become an ambassador today so together we can make this vision a reality.
Becoming an Ambassador is not merely about signing a petition or just expressing your own personal support for 70/30, that's the easy part. By becoming an Ambassador, you will have the opportunity to join a network of individuals who are working to deliver systematic change within their own communities through building relationships with their elected representatives.
We recognise that working with your local MP, MSP, MLA, MS or Councillor to bring about this change may sound daunting, particularly if you have no previous experience, and that is why we offer a comprehensive training program and ongoing support as part of the role.
All we ask is that you have a passion to protect children and that you have a willingness to give up a little bit of your time. You could literally change the world if you do!
"I do not view 70/30 as either wishful thinking or an unachievable goal. On the contrary, reducing child maltreatment by 70% [by 2030] is the minimum acceptable outcome in responding to this unacceptable, and profoundly costly, harm to our youngest children."
(Professor Sir Harry Burns, former Chief Medical Officer, Scotland)
Become an ambassador
Become an ambassador
Please select a donation amount (required)
£25 enables us to coach a new 70/30 Ambassador to create change in their community
£50 will pay for a local community awareness-raising and fundraising event
£250 funds us to deliver education in childhood trauma to a community group that could not otherwise afford it
£1,000 will pay for us to train a local school to understand and address children's trauma, transforming children's futures
Set up a regular payment
'I am the founder of Ace Awareness, The Ace Awareness Life Improvement social hub, Men Matter and Women Matter.' Read more
I have dedicated my life to ACEs after a 38-year battle with addiction & mental health due to unresolved childhood trauma. Read more
My story and what happened to me is a small part of a much bigger picture. Read more
'I saw an advert back in 2015 asking if I wanted to make a difference – yes I did. It was an advert for the 70/30 campaign.' Read more
Our 70/30 ambassadors across the UK are campaigning to tackle the root causes of ACEs in their communities. Below we introduce a few who explain why they are passionate about the 70/30 Campaign and why they volunteer their time to:
My passion is to share not only awareness, but understanding the importance of early intervention within child development.
'I am the founder of Ace Awareness, The Ace Awareness Life Improvement social hub, Men Matter and Women Matter.'
I have dedicated my life to ACEs after a 38-year battle with addiction & mental health due to unresolved childhood trauma.
My name is Jackie Macleod and I have the privilege of working with some amazing people at WAVE.
I am grateful to WAVE trust for the opportunity and supporting me in becoming an local ambassador for their 70/30 Campaign.
My story and what happened to me is a small part of a much bigger picture.
'I saw an advert back in 2015 asking if I wanted to make a difference – yes I did. It was an advert for the 70/30 campaign.'