The 70/30 Campaign

What is the 70/30 campaign?

We are a UK- and Ireland-wide network of individuals, organisations and elected representatives working together to reduce child abuse, neglect and other adverse childhood experiences (ACEs) by at least 70% by the year 2030. We call this goal the 70/30 Campaign.

This ambitious, but feasible goal is necessary because at least half of children in the UK will suffer ACEs during their childhood.  Click to see our campaign priorities.

The 70/30 Campaign was created after we received guidance from our partners and expert advisers who agreed that a 70% reduction is achievable if the right policies and actions are taken by decision-makers and those holding the purse strings.

This campaign is also supported by many individuals who have lived experience of early life trauma and its impact - and their powerful insight into how things could change. You can see more details of our Council of Lived Experience above.

Join the campaign today so together we can make this vision a reality.

"I do not view 70/30 as either wishful thinking or an unachievable goal. On the contrary, reducing child maltreatment by 70% [by 2030] is the minimum acceptable outcome in responding to this unacceptable, and profoundly costly, harm to our youngest children."

(Professor Sir Harry Burns, former Chief Medical Officer, Scotland)

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"Whilst I don’t share the vocational background of many of my fellow ambassadors, I was drawn to the 70/30 campaign because, at the root, it’s about social justice.

"Our society has traditionally been reluctant to accept the truth that parenting skills do not come naturally to everyone and has been even more suspicious about the idea of the state involving itself in these matters.

"So let me ask you a few questions – how can it be right that parents are left to fend for themselves and are afraid to seek help because they are worried about being judged and punished? How can it be right that children and babies can have their life chances so rapidly diminished before they even have developed the ability to make those decisions for themselves?

"It is tempting to think anyone who could abuse and neglect their child is an evil monster, but this just isn’t fair. None of us are perfect. This campaign is not about flushing out ‘bad’ parents or creating a nanny state in which families are subjected to continuous supervision, but merely wanting to see them given the support they need before things go wrong.

"All of us will bear the economic and social fallout that comes as a result of child abuse and neglect and, all other arguments aside, this means we all have a choice to make about what kind of a world we want to live in. This is why I am involved with 70/30 and why I hope you will consider getting involved too."