The 70/30 NetworkWe are a UK-wide network of individuals, organisations and elected representatives working together to reduce child abuse, neglect and other adverse childhood experiences (ACEs) by at least 70% by the year 2030. We call this goal the 70/30 Campaign. This ambitious, but feasible goal is necessary because at least half of children in the UK will suffer ACEs during their childhood. The 70/30 Campaign was created after we received support from our partners and expert advisers who agreed that a 70% reduction is achievable if the right policies and actions are taken by decision-makers and those holding the purse strings. Join today so we can make this vision a reality. Become an ambassador Home Infographics Meet some Ambassadors Sign up! 70/30 endorsers Rosemary Croft "I have some friends with mental illness, and some who really struggle with life, and it so often seems that their problems stem from their early childhood experiences. "I worked as a GP and saw so much heartache because of poor attachment with parents that struggled with parenting, mainly because they had never known what it was to be loved by their parents. "If there is anything we can do to break such inter-generational transfer of suffering we should prioritise it. And this is why I want to be an ambassador for the WAVE trust."