The 70/30 Campaign

What is the 70/30 campaign?

We are a UK- and Ireland-wide network of individuals, organisations and elected representatives working together to reduce child abuse, neglect and other adverse childhood experiences (ACEs) by at least 70% by the year 2030. We call this goal the 70/30 Campaign.

This ambitious, but feasible goal is necessary because at least half of children in the UK will suffer ACEs during their childhood.  Click to see our campaign priorities.

The 70/30 Campaign was created after we received guidance from our partners and expert advisers who agreed that a 70% reduction is achievable if the right policies and actions are taken by decision-makers and those holding the purse strings.

This campaign is also supported by many individuals who have lived experience of early life trauma and its impact - and their powerful insight into how things could change. You can see more details of our Council of Lived Experience above.

Join the campaign today so together we can make this vision a reality.

"I do not view 70/30 as either wishful thinking or an unachievable goal. On the contrary, reducing child maltreatment by 70% [by 2030] is the minimum acceptable outcome in responding to this unacceptable, and profoundly costly, harm to our youngest children."

(Professor Sir Harry Burns, former Chief Medical Officer, Scotland)

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Our National Council of Lived Experience brings together those who have experienced early life trauma so that their experience can influence policy and practice.




The Council's mission

To be the authentic voice of Trauma throughout the UK and thus provide an opportunity for Members and associates to share their experiences.  To inform and advise WAVE Trust and its partners in relation to 70/30 strategy and actions.

To contact the Council  Click here








The Council's Aims

  • Be the independent voice of trauma across the UK

  • Be the source of energy driving a national commitment to prevent child abuse, neglect and other ACEs from occurring, before they first take place

  • Support the WAVE 70/30 campaign

  • Build networks and relationships which are able to influence policy changes using the collective lived experience of the Council.

  • Call on all relevant government officials, agencies, partnerships and local organisations to start a national conversation around Trauma based lived experience where no one will get left behind.

  • Work alongside all governing sectors ensuring as many as possible can be positively impacted by hearing the voice of Lived Experience.


The Council’s Purpose

Create the united voice of lived experience where survivors of abuse and neglect become powerful change makers in society coming together to tackle the negative impacts of childhood adversity and working to create a culture focused on prevention and healing of ACEs.