The 70/30 CampaignWhat is the 70/30 campaign? We are a UK- and Ireland-wide network of individuals, organisations and elected representatives working together to reduce child abuse, neglect and other adverse childhood experiences (ACEs) by at least 70% by the year 2030. We call this goal the 70/30 Campaign. This ambitious, but feasible goal is necessary because at least half of children in the UK will suffer ACEs during their childhood. Click to see our campaign priorities. The 70/30 Campaign was created after we received guidance from our partners and expert advisers who agreed that a 70% reduction is achievable if the right policies and actions are taken by decision-makers and those holding the purse strings. This campaign is also supported by many individuals who have lived experience of early life trauma and its impact - and their powerful insight into how things could change. You can see more details of our Council of Lived Experience above. Join the campaign today so together we can make this vision a reality. "I do not view 70/30 as either wishful thinking or an unachievable goal. On the contrary, reducing child maltreatment by 70% [by 2030] is the minimum acceptable outcome in responding to this unacceptable, and profoundly costly, harm to our youngest children." (Professor Sir Harry Burns, former Chief Medical Officer, Scotland) Become an ambassador Become an ambassador Please select a donation amount (required) £25 £25 enables us to coach a new 70/30 Ambassador to create change in their community £50 £50 will pay for a local community awareness-raising and fundraising event £250 £250 funds us to deliver education in childhood trauma to a community group that could not otherwise afford it £1,000 £1,000 will pay for us to train a local school to understand and address children's trauma, transforming children's futures Other Set up a regular payment Donate Ambassadors Sign up! Endorsers Campaign priorities Campaign Resources Infographics Model letters Presentations Briefings Back to WAVE site Rt Hon Jon Ashworth MP, Former Labour Shadow Health Secretary "Research, led by WAVE Trust and others, into Adverse Childhood Experiences has found that failing to prioritise early years generates enormous problems for the future in terms of social disruption, inequality, mental and physical health problems, and cost. That’s why for example, I support WAVE Trust’s 70/30 campaign to bring about a 70 per cent reduction in child maltreatment by the year 2030. So investing in and supporting our health visitors will be a priority of mine in Government."