The 70/30 Campaign

What is the 70/30 campaign?

We are a UK- and Ireland-wide network of individuals, organisations and elected representatives working together to reduce child abuse, neglect and other adverse childhood experiences (ACEs) by at least 70% by the year 2030. We call this goal the 70/30 Campaign.

This ambitious, but feasible goal is necessary because at least half of children in the UK will suffer ACEs during their childhood.  Click to see our campaign priorities.

The 70/30 Campaign was created after we received guidance from our partners and expert advisers who agreed that a 70% reduction is achievable if the right policies and actions are taken by decision-makers and those holding the purse strings.

This campaign is also supported by many individuals who have lived experience of early life trauma and its impact - and their powerful insight into how things could change. You can see more details of our Council of Lived Experience above.

Join the campaign today so together we can make this vision a reality.

"I do not view 70/30 as either wishful thinking or an unachievable goal. On the contrary, reducing child maltreatment by 70% [by 2030] is the minimum acceptable outcome in responding to this unacceptable, and profoundly costly, harm to our youngest children."

(Professor Sir Harry Burns, former Chief Medical Officer, Scotland)

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Kirsty Jones

When I saw a post explaining about the wave trust and the 70/30 campaign it instantly caught my attention. Since joining, receiving training sessions and taking part in meetings I have already learnt so much and it is truly inspiring to be part of such a passionate team of people wanting to make such a difference for so many. I have always been drawn to those I have sensed are in pain or struggling for one reason or another even as a young child. My future goal is to find opportunities in which I can connect to adults and children in hope to help bring peace and encourage them to exceed their dreams no matter what they may have endured or experiencing.

I have gained experience volunteering for the Brownies, a placement as a Learning support assistant at Brighstone primary school, working as a Support worker for disabled adults and autistic children, I've done my Safe guarding course + Mental health in children and young adults with the IOW College and I am presently training my one year old Boarder Collie to become a Therapy dog to bring calm and support struggling children within schools.
I am a mother of two a daughter of 8years old and son of 3years old, I was a single pregnant woman and mother for the first 4years of my daughters life which proved challenging at times, I have had the unfortunate experience of being in an extremely controlling and volatile relationship which broke me down and caused me to suffer from panic attacks for a short period of time which signed me off work on three occasions due to depression and anxiety. 
But I now feel stronger then ever before because of the love I have for my children, the support of my other half whom himself has been a victim of abuse in childhood and most importantly because I've learnt how to self sooth/de stress, the right activities to turn to such as being in nature, sports, animal company etc... and that conversation with others that understand can be the difference that helps you to rebuild your life and bring happiness back into your soul.