The 70/30 Campaign

What is the 70/30 campaign?

We are a UK- and Ireland-wide network of individuals, organisations and elected representatives working together to reduce child abuse, neglect and other adverse childhood experiences (ACEs) by at least 70% by the year 2030. We call this goal the 70/30 Campaign.

This ambitious, but feasible goal is necessary because at least half of children in the UK will suffer ACEs during their childhood.  Click to see our campaign priorities.

The 70/30 Campaign was created after we received guidance from our partners and expert advisers who agreed that a 70% reduction is achievable if the right policies and actions are taken by decision-makers and those holding the purse strings.

This campaign is also supported by many individuals who have lived experience of early life trauma and its impact - and their powerful insight into how things could change. You can see more details of our Council of Lived Experience above.

Join the campaign today so together we can make this vision a reality.

"I do not view 70/30 as either wishful thinking or an unachievable goal. On the contrary, reducing child maltreatment by 70% [by 2030] is the minimum acceptable outcome in responding to this unacceptable, and profoundly costly, harm to our youngest children."

(Professor Sir Harry Burns, former Chief Medical Officer, Scotland)

 Become an ambassador

Become an ambassador


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My name is Stacy and I am the founder of From Womb to Work.  I am a mother and wife and I have lived experience of childhood abuse and trauma and I am dedicated to preventing these experiences for other children.  I strongly believe that education is the key and I feel extremely grateful to have been able to experience some of the Wave Trust’s exceptional training.  
I came across the Wave Trust in late 2020 after my mental and physical health deteriorated when I found out that my abusive mother was terminally ill.  After seeing that the Wave Trust’s philosophy of prevention matched mine, I decided to become an ambassador and focus on helping to make positive change.  The 70/30 Campaign goals are achievable if we all come together and demand change from our policymakers.  My main goal in life is to create a safer society for our children to grow up in, somewhere that promotes good mental health, supports people who have been affected by ACEs and traumatic experiences but also works actively to prevent them too.