Why is prevention so crucial? Click on above image to hear George Hosking speaking about prevention. Our key message is simple: policies based on the principle that prevention is better than cure will be more successful than policies based on reaction after harm is done. The vast bulk of public spending is focused on reaction, with £billions spent every year on physical and mental ill health, social services, probation, police and prisons. Prevention saves lives and saves money The Christie Commission on local government spending stated in 2011 that up to 40% of local government expenditure is incurred because of 'failure demand'. Failure to prevent 'upstream' problems is costing taxpayers very dearly.The trans-generational nature and exponential growth of trauma and ACEs (Adverse Childhood Experiences) is leading to ever increasing demand on dwindling budgets. To save or not to save - that is the question Financial savings from prevention - For every £1 spent on prevention, the savings will be between £5 - £10. See Conception to age 2- the economics of early years investment (WAVE/Dept for Educ. 2013) The Barnet Graph of Doom was produced in 2013 by Barnet Council, whose CEO stated: 'Over a 20-year period, unless there was really radical corrective action, adult social care and children's services would need to take up the totality of our existing budget.' Calderdale Council's CEO stated publicly in 2018 that for every £1 they spend, 67p goes on social care. Are these local authority concerns isolated cases? We believe these are common challenges across the UK so why are Councils still not investing in prevention when the long term outcome will inevitably be financial meltdown? Some answers can be found in the set of (short) reports we wrote for the Department of Health in 2014 and listed below: 'How to commission for the best start in life' 'A preventive integrated approach to early childhood development. What's missing? Next steps' 'Healthy Child Programme & Age of Opportunity report compared'