It takes a far-sighted investor to forfeit quick returns in favour of lasting social change.

For over two decades, WAVE Trust has been pioneering research-based solutions to transform the futures of children. This will be achieved through breaking cycles of disadvantage, especially through recognition of the importance of investment in the early years of life.


The 70/30 Campaign is a UK-wide national initiative we co-ordinate to prevent and reduce key adverse childhood experiences (ACEs) such as child abuse, neglect and witnessing domestic violence by 70% by 2030.

It is supported by an alliance of over 20 charities and think tanks, and has two key strands: top-down (working with senior policymakers and politicians across the UK) and bottom-up (changing local communities through citizen empowerment).

 

Adverse Childhood Experiences

Current systems do not prevent problems. Prevention means understanding the root causes and tackling them head on. Those root causes are often adverse childhood experiences.

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Author: Tom Laker

A UK-wide movement

Campaigners and practitioners across the country are creating change in their communities. 284 MPs and over half the Scottish Parliament have endorsed the 70/30 initiative. The tide is turning.

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Author: Tom Laker

Transforming local areas

Since early 2018, we've been supporting local activists in their aims to transform their towns, cities and counties into trauma-informed communities.

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Author: Tom Laker

'Wave Trust is unique in its approach... its potential to create change is unrivalled'


New Philanthropy Capital independent review of over 100 charities tackling child abuse

284 MPs, 73 Scottish MSPs,
and over 150 70/30 ambassadors
working towards a reduction
of child abuse, neglect and other
ACEs by the year 2030

Why prevention is crucial

Abuse, neglect and other adverse childhood experiences (ACEs) often transmit from generation to generation. At least half the children in an average classroom will suffer ACEs. We won't resolve this problem until we start preventing it.

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Author: Tom Laker


What trauma-informed communities could achieve for your area

21st Century policing

From the perpetrators and victims they engage with, to the stress they experience, police officers encounter trauma on a daily basis.

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Author: Sample Content

Making education better for all

Children succeed in school when their challenges are understood, and when the school is trauma-informed and responsive.

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Author: Sample Content

Safer, more effective prisons

Trauma affects the likelihood of a person going to prison, acting violently whilst there, and returning to prison after release. We can stop this cycle.