It takes a far-sighted investor to forfeit quick returns in favour of lasting social change.

For over 2 decades WAVE Trust has been pioneering research based solutions to transform the futures of children by breaking cycles of disadvantage, especially through recognition of the importance of investment in the early years of life.

70/30 is a UK wide national initiative to prevent and reduce key ACEs such as child abuse, neglect and domestic violence by at least 70% by 2030. Led by primary prevention charity, WAVE Trust, and supported by an alliance of over 20 charities and think tanks, it has 2 key strands: top down (working with senior policy makers and politicians across the UK) and bottom up (changing local communities through citizen empowerment).

Understand to transform

The reality: current systems do not prevent problems. For prevention, we first need to understand root causes. Science tells us that such physical and social ills as mental illness, substance abuse, poverty, criminality, heart and lung disease, diabetes and obesity, have their roots in Adverse Childhood Experiences (ACEs) Read on...

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Author: Tom Laker

Transformation is happening

The change-makers are already in action. 70/30 Ambassador volunteers across the UK are working with hundreds of policy-makers and elected representatives to achieve at least a 70% reduction in ACEs by the year 2030. This is the 70/30 initiative. Your financial support will enable the influence and impact at local and national level to expand. Read on...

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Author: Tom Laker

Thinking big, starting small

Progressing WAVE's community transformation plan

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Author: Tom Laker

'Wave Trust is unique in its approach... its potential to create change is unrivalled'


New Philanthropy Capital independent review of over 100 charities tackling child abuse

249 Westminster MPs, 73 MSPs,
and over 160 70/30 Ambassadors
working towards a reduction
of child abuse, neglect and other
ACEs by the year 2030

Why is prevention so crucial?

Abuse, neglect and other ACEs (Adverse Childhood Experiences) often travel from generation to generation - not because people are bad, but because they don't get enough support. At least half the children in an average classroom will suffer ACEs. Read more...

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Author: Tom Laker


Here are examples of what prevention could achieve

A trauma-informed community

Trauma-informed practices implemented across agencies: policing, education, social services, physical health, mental health, criminal justice, housing, local government Read on...

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Author: Sample Content

School success for trauma-impacted children

Children succeed in school when their challenges are understood, and when the school is trauma-informed and responsive. Read on...

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Author: Sample Content

Reduced youth offending

How to disrupt the growing violence on our streets and in our communities. ACEs are predictive of criminal and antisocial behaviour later in life. Read on...