What is the 70/30 campaign?

We are a UK-wide network of individuals, organisations and elected representatives working together to reduce child abuse, neglect and other adverse childhood experiences (ACEs) by at least 70% by the year 2030. We call this goal the 70/30 Campaign.

More about our campaign


Making a difference, together

The three key steps to achieving the large-scale social transformation we need to see are:

    1. Widespread awareness about adverse childhood experiences (ACEs), such as abuse and neglect, and the impact they have on individual lives and in our communities
    2. Policymakers directing attention and resources towards (a) preventing ACEs, and (b) effectively helping those who have already been traumatised
    3. Every community adopting plans to prevent ACEs and effectively tackle existing trauma



Meet our Ambassadors

Momentum is growing. In the last few years, we have seen a step-change in communities across the UK, with police forces, schools, local authorities and grassroots activists pursuing trauma-informed approaches and area-wide strategies. A UK-wide movement to prevent and tackle ACEs is underway. Since the start, the 70/30 network and WAVE have been playing a key role in this transformation.

  • We have helped to spread the word by establishing bi-annual, multi-nation ACEs workshops for senior civil servants and policymakers, bringing together professionals from various sectors across the UK and Ireland to share their knowledge and experience. WAVE launched these workshops in November 2016.

  • Since early 2018, an increasing number of grassroots activists and third sector organisations have been setting up trauma-informed community pressure groups to push for change locally. Through our Trauma-informed Communities (TiC) project, many 70/30 ambassadors have campaigned for a better future in their areas.

  • Between 1999 and 2017, ACEs were barely mentioned in the UK Parliament, peaking at 6 mentions in 2017. But in 2018, they were mentioned 50 times and have been raised at an increasing rate since. The 70/30 network has played a key role in this, securing endorsements from a majority of the 2019 UK Parliament, as well as the devolved Scottish, Welsh and Northern Irish Parliaments. This support led to the creation of two action-orientated cross-party groups in the UK and Scottish Parliaments, with WAVE serving as Secretariat for both.

Join us today so we can make the 70/30 goal a reality together.


Become an ambassador