The next decade of social transformation The decade of the 70/30 Initiative. The 70/30 Initiative is a 21st Century solution to entrenched social problems. An initiative to create a wave of action at grass roots and political level to create the systemic changes required to reduce child maltreatment and ACEs (Adverse Childhood Experiences) by (at least) 70% by the year 2030. The first decade was spent on: - intensive national and global research. We wanted to understand why levels of child abuse, neglect and other adverse childhood experiences had remained constant since the end of the Second World War. The evidence showed that much social dysfunction, including violence in our communities, was rooted in early life abuse and adversity. We thought politicians might want to know how to reduce violence on our streets and in our communities - a good starting point for preventing violence against children. Hence the title below. The results of this work are captured in the report 'Violence and what to do about it' (2005) - see this report in our research library. The second decade was spent on: - introducing, developing and promoting effective solutions. To our surprise - hardly anyone outside the academic world knew why levels of child abuse and neglect were not dropping despite the very good remedial work being carried out. Hardly any professionals were being trained in baby brain development, yet science tells us that the emotional brain driving adult physical and mental ill health, worklessness and violence is largely created in the first 18 months after birth! We focused on developing preventive solutions and working with UK partners to get these solutions adopted in a very tight fiscal environment, with some success. For example: 2 programmes we brought to the UK have benefited over 80,000 families. This is but a drop in the ocean of what needs to happen to effect large-scale social transformation. Through our creation of the Early Years Champions network, our report Conception to age 2 - the age of opportunity and our parliamentary partnerships which produced the Critical 1001 Days Manifesto and the 2015 Building Great Britons Report, we laid down the blueprints for giving children the best possible start in life. Other changes in which we played key roles include partnership work with The Big Lottery to create their £215million early years A Better Start Project, infant mental health initiatives in Northern Ireland and, in Scotland, to enshrine prevention in their Children and Young People (Scotland) Act 2014. So now we are in the third decade, of social transformation.