The 70/30 Campaign

What is the 70/30 campaign?

We are a UK-wide network of individuals, organisations and elected representatives working together to reduce child abuse, neglect and other adverse childhood experiences (ACEs) by at least 70% by the year 2030. We call this goal the 70/30 Campaign.

This ambitious, but feasible goal is necessary because at least half of children in the UK will suffer ACEs during their childhood.  Click to see our campaign priorities.

The 70/30 Campaign was created after we received guidance from our partners and expert advisers who agreed that a 70% reduction is achievable if the right policies and actions are taken by decision-makers and those holding the purse strings.

This campaign is also supported by many individuals who have lived experience of early life trauma and its impact - and their powerful insight into how things could change. You can see more details of our Council of Lived Experience above.

Join the campaign today so together we can make this vision a reality.

"I do not view 70/30 as either wishful thinking or an unachievable goal. On the contrary, reducing child maltreatment by 70% [by 2030] is the minimum acceptable outcome in responding to this unacceptable, and profoundly costly, harm to our youngest children."

(Professor Sir Harry Burns, former Chief Medical Officer, Scotland)

 Become an ambassador








Become an ambassador

 

Please select a donation amount (required)
Set up a regular payment Donate

 

Published: 

01 January 2005

Introduction by Sir Christopher Ball

This is an important and timely report. What it tells us about an epidemic of violence in society today is deeply depressing and sad - and yet the Report also offers a message of hope for a better future. The rising tide of violence in the UK, and elsewhere, is neither inevitable nor universal. Violence is a preventable disease. While it is one that is difficult to cure, prevention is relatively simple. Children who are loved well in infancy do not become violent teenagers or adults. Violence and what to do about it offers specific solutions designed to foster parental attunement to the needs of children, and the development of empathy in children towards the feelings of others.

WAVE's research shows that the recommended interventions make a real and beneficial difference. A society that ignores such findings must be bent on self-destruction. The social costs of violence are some £20 billion a year - and countless damaged lives. This is a social evil that demands attention. This Report says what needs to be done, and who should do it. Read it, reflect on it, and join us in calling for effective action - now.

Sir Christopher Ball
Chairman of WAVE Trust, author of Start Right: the Importance of Early Learning (RSA, 1994)

Download the report: