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  • wave-team
  1. About us
  2. Our people
  3. WAVE team

The WAVE team

WAVE's team includes staff in WAVE's offices in London and Glasgow. We also have nearly 200 70/30 ambassadors across the UK and hundreds of elected representatives committed to the 70/30 Campaign to reduce child maltreatment by 70% by the year 2030.

WAVE's senior management team is led by CEO George Hosking OBE, an economist, accountant, psychologist and clinical criminologist. George is one of the UK’s foremost experts on ACEs and has been promoting ACEs since 2008. He has been delivering WAVE's unique trauma healing programme since 1999.

Our Director of External Relations & Company Secretary, Anthoulla Koutsoudi, supported WAVE for many years on a pro-bono basis then left her legal career after 27 years to join the WAVE team in 2009. Both she and George deliver training and presentations across the UK to professionals and policy makers.

Our Trauma-informed Communities Project Manager, Aidan Phillips, leads our trauma-informed programme for professionals and communities, and has conducted extensive research into best trauma-informed practice across the UK and abroad.

George Hosking OBE

George Hosking OBE is WAVE Trust's Founder, CEO and Research Co-ordinator. He is one of the UK's foremost experts on Adverse Childhood Experiences (ACEs) and has developed a UK-wide ACE-prevention project.

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George is an economist, accountant, psychologist and clinical criminologist. He is also a traumatic stress counsellor.

Before focusing on social issues, George had a successful career in business, first as a senior line manager working in the field of international strategy, then as a strategy consultant and corporate turnaround specialist.

At 26, he became one of the youngest ever senior managers in Unilever. After a 17-year career there, where he became responsible for helping create and produce the strategic plans for 30 countries, he left to open his own consultancy. His major lines of work were international strategy and turning around loss-making businesses. He has carried out around 30 successful corporate turnarounds in a range of countries and industries, adding more than £10 million per annum to the profitability of such companies as the Mothers Pride Bread company and Booker Cash & Carry.

In the mid-1990s he founded (and for many years funded!) WAVE Trust, to adapt his corporate turnaround technique to transform the lives of children. Since then he has advised the Met Police, Scottish Government, Cabinet Office, Home Office, Departments for Education and Health and No 10 Downing Street on policies for children or to tackle violence.

As a clinical criminologist he has worked with victims and perpetrators of violence, in prisons and in the community delivering WAVE’s very successful ‘An End to Violence’ programme.

Published: 23rd September, 2018

Updated: 23rd July, 2019

Author: Sam Lawes

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Anthoulla Koutsoudi

Anthoulla Koutsoudi is WAVE Trust's Company Secretary, Director of External Relations and Fundraiser.

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Anthoulla was a Solicitor in private legal practice for 27 years until 2010, specialising in commercial property transactions and non-contentious legal work.

Prior to 2010, Anthoulla provided pro bono and financial support to WAVE while pursuing her career as a Solicitor.

WAVE’s ever growing sphere of influence and achievements led to expansion of opportunities for WAVE to achieve social transformation. The possibilities excited Anthoulla such that she could no longer remain in the law. She left the legal profession in 2010 to join the management team, and to present WAVE's preventive message and strategic solutions to audiences throughout the UK.

Anthoulla fills two key roles within WAVE:

  1. Company Secretary and in-house lawyer -handling all internal and third party contracts, governance, dealing with Companies House & Charity Commission requirements, and liaising with and supporting the Board of Trustees.
  2. Director of External Relations and major donor fundraiser - engaging with major supporters and ambassadors.

Published: 24th September, 2018

Updated: 23rd July, 2019

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Ita Walsh

Ita Walsh is WAVE Trust's Director of Operations and Writer of WAVE reports including 'Conception to Age 2 - the age of opportunity' and 'Age 2 to 18 - Systems to protect children from severe disadvantage'.

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Following a successful career running her own business, Ita moved into management consulting where she became first a Director, and later owner, of an international consultancy. Much of her work was in international strategy, where her assignments for airlines, breweries and chemicals companies took her around the world.

Ita is passionate about ending the maltreatment of young children. She also believes WAVE's work, in uncovering and tackling the root causes of violence and abuse, may do more to reduce cruelty to animals than all the good work of all the symptom-oriented animal charities put together. 

As well as many other publications, Ita is co-author of The WAVE Report 2005: 'Violence and what to do about it',  co-author of the WAVE Report 'International experience of early intervention for children, young people and their families' 2010 and wrote 'Working Together to Reduce Serious Youth Violence'. She also produced the first drafts of Graham Allen and Iain Duncan Smith’s booklet 'Early Intervention: Good Parents, Great Kids, Better Citizens'.

In 2013 Ita played a major role in writing, editing and designing the joint Department for Education/WAVE report 'Conception to age 2 - the age of opportunity'. Her latest report, 'Age 2 to 18 - Systems to protect children from severe disadvantage' comes after four years of intense global research, and was published in June 2018. In this report, Ita shows how adverse childhood experiences (ACEs) in our early years fuel social disadvantage and inequality, and recommends excellent examples of trauma-informed approaches to heal these ACEs.

Published: 25th September, 2018

Updated: 4th October, 2018

Author: Sam Lawes

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Showing 10 of 3

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    Alex Williamson - 70/30 ambassador and APPG Development Officer

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  • Rob Robinson

    Rob Robinson

    'I saw an advert back in 2015 asking if I wanted to make a difference – yes I did. It was an advert for the 70/30 campaign.'

  • Linda Dee

    Linda Dee

    'I am very excited to be part of a new movement challenging the status quo and pushing for change.'

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    Deborah Davies

    'I work in a secondary school with children in care, post order children, those subject to a child protection or child in need plan.'

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  • Age 2 to 18 - systems to protect children from severe disadvantage

    Age 2 to 18 - systems to protect children from severe disadvantage

    'Age 2 to 18 - systems to protect children from severe disadvantage' details how a national shift to a user-focused, trauma-informed care system would protect against severe, multiple disadvantage throughout society.

  • How WAVE began

    How WAVE began

    The founding of WAVE Trust

  • The impact of WAVE's work

    The impact of WAVE's work

    Impact of WAVE's work

  • Conception to age 2 - the age of opportunity

    Conception to age 2 - the age of opportunity

    WAVE Trust report - a Department for Education invited response to Supporting Families in the Foundation Years - March 2013.

  • How we transform children's futures

    How we transform children's futures

    Tackling the root causes of childhood adversity to create a better future.

  • Start a Trauma-informed Community (TiC) project

    Would you like to bring all the benefits of a trauma-informed community to your area?

  • 21st Century policing

    21st Century policing

    From the perpetrators and victims they engage with to the stress they experience, police officers encounter trauma on a daily basis.

  • How we will use your donation

    How we will use your donation

    Your generosity will enable us to work with communities to tackle the root causes of childhood trauma, improving the futures of thousands of children and their families. Thank you for your support.

  • Transforming local areas

    Transforming local areas

    Since early 2018, we've been supporting local activists in their aims to transform their towns, cities and counties into trauma-informed communities.

  • 1001 Critical Days: The Importance of the Conception to Age Two Period

    1001 Critical Days: The Importance of the Conception to Age Two Period

    This cross-party manifesto was produced - in partnership with WAVE - by Conservative MP Andrea Leadsom, Labour MP Frank Field, Liberal Democrat MP Paul Burstow and Green Party MP Caroline Lucas.

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Info

The WAVE Centre, 61 Ballards Way, Croydon, Surrey, CR2 7JP
Tel: 020 8688 3773

Windyhill Farm, Windyhill Road, Newmilns, East Ayrshire, KA16 9LR
Tel: 01560 322805 but during Covid please use 07714 764370

Registered charity in England & Wales no. 1080189, and Scotland no. SC044168. Co. Reg. No 386310

Contact us


The WAVE Centre, 61 Ballards Way, Croydon, Surrey, CR2 7JP

Tel: 020 8688 3773/ 07714 764370

Scotland: Windyhill Farm, Windyhill Road, Newmilns, East Ayrshire KA16 9LR

Tel: 01560 322805 but during Covid please use 07714 764370

Email: [email protected] or [email protected]