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  • wave-team
  1. About us
  2. Our people
  3. WAVE team

The WAVE team

WAVE's team includes staff in WAVE's offices in London, Scotland and Italy. We also have nearly 200 70/30 ambassadors across the UK and hundreds of elected representatives committed to the 70/30 Campaign to reduce child maltreatment by 70% by the year 2030.

Read more about the core team below.

George Hosking OBE, Chief Executive Officer and Research Director

George Hosking OBE is WAVE Trust's Founder and Current Chief Executive Officer and Research Director. He is one of the UK's foremost experts on Adverse Childhood Experiences (ACEs) and has developed a UK-wide ACE-prevention project.

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George is an economist, accountant, psychologist and clinical criminologist. He is also a traumatic stress counsellor.

Before focusing on social issues, George had a successful career in business, first as a senior line manager working in the field of international strategy, then as a strategy consultant and corporate turnaround specialist.

At 26, he became one of the youngest ever senior managers in Unilever. After a 17-year career there, where he became responsible for helping create and produce the strategic plans for 30 countries, he left to open his own consultancy. His major lines of work were international strategy and turning around loss-making businesses. He has carried out around 30 successful corporate turnarounds in a range of countries and industries, adding more than £10 million per annum to the profitability of such companies as the Mothers Pride Bread company and Booker Cash & Carry.

In the mid-1990s he founded (and for many years funded!) WAVE Trust, to adapt his corporate turnaround technique to transform the lives of children. Since then he has advised the Met Police, Scottish Government, Cabinet Office, Home Office, Departments for Education and Health and No 10 Downing Street on policies for children or to tackle violence.

As a clinical criminologist he has worked with victims and perpetrators of violence, in prisons and in the community delivering WAVE’s very successful ‘An End to Violence’ programme.

Published: 23rd September, 2018

Updated: 8th February, 2023

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Anthoulla Koutsoudi

Anthoulla Koutsoudi is WAVE Trust's Company Secretary, Director of External Relations and major donor fundraiser.

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Anthoulla was a solicitor in private legal practice for 27 years until 2009, specialising in commercial property transactions and non-contentious legal work. During the years leading up to 2009, she provided pro-bono and financial support to WAVE.

WAVE’s ever-growing sphere of influence and achievements led to an expansion of opportunities for the organisation to achieve social transformation. The possibilities excited Anthoulla such that she could no longer remain in the law. She left the legal profession in 2010 to join the management team, enabling her to present WAVE's preventive message and strategic solutions to audiences throughout the UK.

Anthoulla fulfills two key roles within WAVE:

  1. Company Secretary and in-house lawyer, including handling all internal and third party contracts, governance, dealing with Companies House & Charity Commission requirements, and liaising with and supporting the Board of Trustees.
  2. Director of External Relations and major donor fundraiser, including engaging with major supporters and ambassadors.

Published: 24th September, 2018

Updated: 30th April, 2021

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Aidan Phillips

Aidan oversees WAVE’s Self-healing Trauma-informed Communities (STiC) work, supporting community-led and statutory projects across the UK.

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Aidan oversees WAVE’s Self-healing Trauma-informed Communities (STiC) work, supporting community-led and statutory projects across the UK. He was the principal researcher in our 3-year study of severe disadvantage which identified the key role of adverse childhood experiences (ACEs) on the pathway to homelessness, unemployment, school exclusion, mental health problems and the criminal justice system; and in a recent project which involved interviewing more than 70 practitioners across education, health, housing and policing UK-wide about trauma-informed practice.

Published: 26th April, 2021

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Alex Williamson, Public Affairs Officer and Ambassador Coordinator

Alex manages WAVE's ambassador network of over 200 volunteers and oversees WAVE's advocacy work with governments and local authorities across the United Kingdom and the Republic of Ireland.

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Alex Williamson is WAVE's Campaign Officer and Ambassador Coordinator. Alex manages WAVE's ambassador network of over 200 volunteers and oversees WAVE's advocacy work with governments and local authorities across the United Kingdom and the Republic of Ireland. Alex's goal is to empower our ambassadors to create change within their local communities and to create a world that is free of child maltreatment.

Published: 26th February, 2023

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Back to top

Showing 10 of 4

Latest

  • Fife Council passes a motion in support of the 70/30 campaign

    Fife Council passes a motion in support of the 70/30 campaign

    Fife Council becomes the third local authority in Scotland to express support for The 70/30 campaign.

  • Alex Williamson, Public Affairs Officer and Ambassador Coordinator

    Alex manages WAVE's ambassador network of over 200 volunteers and oversees WAVE's advocacy work with governments and local authorities across the United Kingdom and the Republic of Ireland.

  • George Hosking OBE returns to the post of Chief Executive officer

    George Hosking OBE returns to the post of Chief Executive officer

    George Hosking returns to the post of as WAVE's Chief Executive Officer

  • Parliamentary Under-Secretary of State for Children, Families and Wellbeing endorses the 70/30 campaign

    Parliamentary Under-Secretary of State for Children, Families and Wellbeing endorses the 70/30 campaign

    Claire Coutinho, Parliamentary Under-Secretary of State for Children, Families and Wellbeing gives her support to the 70/30 campaign

Most read

  • What are Adverse Childhood Experiences (ACEs)?

    What are Adverse Childhood Experiences (ACEs)?

    Current systems do not prevent problems. Prevention means understanding and addressing the root causes. Those root causes are most often adverse childhood experiences.

  • About WAVE

    About WAVE

    WAVE's vision is a safer world where levels of violence are reduced and children’s physical health, mental health and life chances are maximised as they are not adversely impacted by early life trauma.

  • 1001 Critical Days: The Importance of the Conception to Age Two Period

    1001 Critical Days: The Importance of the Conception to Age Two Period

    This cross-party manifesto was produced - in partnership with WAVE - by Conservative MP Andrea Leadsom, Labour MP Frank Field, Liberal Democrat MP Paul Burstow and Green Party MP Caroline Lucas.

  • Trauma-informed Training

    Find out more about our CPD-accredited Trauma-informed training.

  • Transforming local areas

    Transforming local areas

    Since early 2018, we've been supporting local activists in their aims to transform their towns, cities and counties into trauma-informed communities.

  • Conception to age 2 - the age of opportunity

    Conception to age 2 - the age of opportunity

    WAVE Trust report - a Department for Education invited response to Supporting Families in the Foundation Years - March 2013.

  • Childhood Trauma & Trauma-Informed Care

    Childhood Trauma & Trauma-Informed Care

  • What we do for children

    What we do for children

    Tackling the root causes of childhood adversity to create a better future.

  • Our 70/30 campaign priorities

    Our 70/30 campaign priorities

    In order to deliver a 70% reduction in child abuse, neglect and other forms of abuse by 2030 we have nine campaign asks.

  • Why prevention of Adverse Childhood Experiences (ACE) is crucial

    Why prevention of Adverse Childhood Experiences (ACE) is crucial

    Until we succeed in preventing ACEs, we cannot hope to seriously reduce entrenched social problems such as violence, mental illness and homelessness.

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Info

60 Park Lane, Croydon, Surrey CR0 1JE
Tel : 020 8688 3773  


Windyhill Farm, Windyhill Road, Newmilns, East Ayrshire, KA16 9LR
Tel: 01560 322805 

Registered charity in England & Wales no. 1080189, and Scotland no. SC044168. Co. Reg. no. 386310

Contact us


England: 60 Park Lane, Croydon, Surrey CR0 1JE

Tel: 020 8688 3773

Scotland: Windyhill Farm, Windyhill Road, Newmilns, East Ayrshire KA16 9LR

Tel: 01560 322805

Email: [email protected]