The Highland Council becomes the 5th Local Authority in Scotland to support the 70/30 campaign Friday, April 12, 2023 WAVE Trust are pleased to note that The Highland Council has become the fifth local authority in Scotland to pass a motion in support of the 70/30 Campaign to reduce child maltreatment (abuse, neglect, domestic violence) by 70% by 2030, The motion - which was brought to The Highland Council on Thursday 11th May - was passed as following: 'Highland Council supports the Wave Trust's 70/30 campaign to reduce child abuse, neglect and other adverse childhood experiences (ACEs) by at least 70% by the year 2030. Council asks officers to bring a report to a future meeting of this Council on how the ambitions of this campaign can best be achieved in Highland. Furthermore, the Highland Council considers that;- 'Increased awareness of the impact of ACEs is key to driving investment in initiatives that promote safe, stable and nurturing relationships and environments which can have a positive impact on a broad range of challenges and on the development of skills that will help children and young people reach their full potential and it urges all concerned to use ACE awareness to have a positive impact on both individuals and society as a whole and it supports all teaching staff, pupils support assistants and early years practitioners to be encouraged to take up opportunities for continued professional learning sessions on Adverse Childhood Experiences (ACEs).' Jackie Macleod, WAVE's head Ambassador for the Highlands and the Islands said ' I am delighted to see the Highlands council formally commit to supporting the 70/30 campaign and I look forward to working with the authority in our shared goal of reducing child maltreatment. Doing this will not only benefit this generation but many of the future generations to come'. Momentum is very much on our side now and we would very much like to recruit new ambassadors to help us take our work to the next level. If you would like to help us in that journey, please fill out an application form and a member of our team will contact you. Click here.