We are a UK- and Ireland-wide network of individuals, organisations and elected representatives working together to reduce child abuse, neglect and other adverse childhood experiences (ACEs) by at least 70% by the year 2030. We call this goal the 70/30 Campaign.
This ambitious, but feasible goal is necessary because at least half of children in the UK will suffer ACEs during their childhood. Click to see our campaign priorities.
The 70/30 Campaign was created after we received guidance from our partners and expert advisers who agreed that a 70% reduction is achievable if the right policies and actions are taken by decision-makers and those holding the purse strings.
This campaign is also supported by many individuals who have lived experience of early life trauma and its impact - and their powerful insight into how things could change. You can see more details of our Council of Lived Experience above.
Join the campaign today so together we can make this vision a reality.
"I do not view 70/30 as either wishful thinking or an unachievable goal. On the contrary, reducing child maltreatment by 70% [by 2030] is the minimum acceptable outcome in responding to this unacceptable, and profoundly costly, harm to our youngest children." (Professor Sir Harry Burns, former Chief Medical Officer, Scotland)
"I do not view 70/30 as either wishful thinking or an unachievable goal. On the contrary, reducing child maltreatment by 70% [by 2030] is the minimum acceptable outcome in responding to this unacceptable, and profoundly costly, harm to our youngest children."
(Professor Sir Harry Burns, former Chief Medical Officer, Scotland)
Become an ambassador
Please select a donation amount (required) £25 £25 enables us to coach a new 70/30 Ambassador to create change in their community £50 £50 will pay for a local community awareness-raising and fundraising event £250 £250 funds us to deliver education in childhood trauma to a community group that could not otherwise afford it £1,000 £1,000 will pay for us to train a local school to understand and address children's trauma, transforming children's futures Other Set up a regular payment Donate
The 2015 Building Great Britons document produced for the All-Party Parliamentary Group (Conception to age 2 – the first 1001 days) set out nine recommendations that would lay the groundwork for progressing the 70/30 aims. WAVE was heavily involved in the production of this report and its recommendations are essentially the roadmap for delivering 70/30. Read more
Published in January 2005. Our seminal work - this report represents the culmination of 9 years of research into and study of the root causes of violent behaviour. Read more
Published by WAVE in March 2014, this concise guide is designed to aid engagement by local areas by providing a simplified summary of the Age of Opportunity (AoO) report and its findings. Read more
Download our briefings and reports so that you can share then - and also deepen your understanding of key issues.