The 70/30 Campaign

What is the 70/30 campaign?

We are a UK- and Ireland- wide network of individuals, organisations and elected representatives working together to reduce child abuse, neglect and other adverse childhood experiences (ACEs) by at least 70% by the year 2030. We call this goal the 70/30 Campaign.

This ambitious, but feasible, goal is necessary because at least 50% of children in the UK will suffer multiple ACEs during their childhood.  Click to see our campaign priorities.

The 70/30 Campaign was created in 2009 after we received guidance from our partners and expert advisers who agreed that a 70% reduction to the then reported levels of child maltreatment was achievable by 2030 if the right policies and actions are taken by decision-makers and those holding the purse strings.

This campaign is also supported by many individuals who have lived experience of early life trauma and its impact - and their powerful insight into how things could change.

Become an ambassador today so together we can make this vision a reality.

Why do we need Ambassadors? 

Becoming an Ambassador is not merely about signing a petition or just expressing your own personal support for 70/30, that's the easy part.  By becoming an Ambassador, you will have the opportunity to join a network of individuals who are working to deliver systematic change within their own communities through building relationships with their elected representatives. 

We recognise that working with your local MP, MSP, MLA, MS or Councillor to bring about this change may sound daunting, particularly if you have no previous experience, and that is why we offer a comprehensive training program and ongoing support as part of the role.

All we ask is that you have a passion to protect children and that you have a willingness to give up a little bit of your time.   You could literally change the world if you do!

 "I do not view 70/30 as either wishful thinking or an unachievable goal. On the contrary, reducing child maltreatment by 70% [by 2030] is the minimum acceptable outcome in responding to this unacceptable, and profoundly costly, harm to our youngest children."

(Professor Sir Harry Burns, former Chief Medical Officer, Scotland)

 Become an ambassador

Become an ambassador


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Having navigated a 5 year criminal and civil case against the perpetrators of the childhood sexual abuse I endured, I felt empowered to use my lived experiences to make a difference. I took my time to research charities which aligned with my beliefs, and which had realistic objectives. That’s when I found the WAVE Trust and the 70/30 Campaign. 

My story and what happened to me is a small part of a much bigger picture. After the criminal and civil cases I had so much anger and so many wounds to patch up, but I also have lived experiences in abundance. I never realised how powerful lived experiences were until I started living openly as an adult survivor of CSA, people started to listen, the words I were saying were being heard and acted upon. I’ve always felt a calling to use my lived experiences for something extraordinary, something that could genuinely change our societies, our communities, schools, health care sectors and so on, and that’s exactly what being a 70/30 ambassador allows me to do.

Being an ambassador enables me to raise awareness of adverse childhood experiences (ACEs) and how creating trauma informed communities can be so beneficial to our society. As an ambassador I am empowered to make a real difference by using my lived experiences which in turn will have a ripple effect upon future generations and for those who aren’t able to speak out.