The 70/30 Campaign

What is the 70/30 campaign?

We are a UK- and Ireland- wide network of individuals, organisations and elected representatives working together to reduce child abuse, neglect and other adverse childhood experiences (ACEs) by at least 70% by the year 2030. We call this goal the 70/30 Campaign.

This ambitious, but feasible, goal is necessary because at least 50% of children in the UK will suffer multiple ACEs during their childhood.  Click to see our campaign priorities.

The 70/30 Campaign was created in 2009 after we received guidance from our partners and expert advisers who agreed that a 70% reduction to the then reported levels of child maltreatment was achievable by 2030 if the right policies and actions are taken by decision-makers and those holding the purse strings.

This campaign is also supported by many individuals who have lived experience of early life trauma and its impact - and their powerful insight into how things could change.

Become an ambassador today so together we can make this vision a reality.

Why do we need Ambassadors? 

Becoming an Ambassador is not merely about signing a petition or just expressing your own personal support for 70/30, that's the easy part.  By becoming an Ambassador, you will have the opportunity to join a network of individuals who are working to deliver systematic change within their own communities through building relationships with their elected representatives. 

We recognise that working with your local MP, MSP, MLA, MS or Councillor to bring about this change may sound daunting, particularly if you have no previous experience, and that is why we offer a comprehensive training program and ongoing support as part of the role.

All we ask is that you have a passion to protect children and that you have a willingness to give up a little bit of your time.   You could literally change the world if you do!

 "I do not view 70/30 as either wishful thinking or an unachievable goal. On the contrary, reducing child maltreatment by 70% [by 2030] is the minimum acceptable outcome in responding to this unacceptable, and profoundly costly, harm to our youngest children."

(Professor Sir Harry Burns, former Chief Medical Officer, Scotland)

 Become an ambassador

Become an ambassador


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My name is Claire Andrews and I am the Head Lead ambassador for the WAVE Trust 70/30 Campaign in Wales.

I am also on the wonderful Hearts of Ace team and I run my own recovery group to help other survivors seeking healing & empowerment.

I have dedicated my life to ACEs after a 38-year battle with addiction & mental health due to unresolved childhood trauma. I am a survivor of many debilitating issues including childhood sexual abuse & have an ACE score of 10. It has impacted not only myself but also my 3 children in a such a huge way, that it became impossible to remain silent . 

I am now pro-active in spreading awareness and prevention at grassroots level and beyond,whilst desperately seeking wales to become trauma informed everywhere, in everyway possible.

My goal is to not only break the cycle for my own children and future generations to come but to also break cycles for family’s all over Wales and to make people aware of ACEs and how it impacts family’s & children, if not resolved . 

WAVE Trust's 70/30 Campaign has changed my life enormously and the positive tools it has given myself and my family have been priceless. My hope is by using my voice of pain and lived experience in a public manner we can help brake the chains of trauma in the future & make everywhere in the UK Trauma-informed.