We are a UK-wide network of individuals, organisations and elected representatives working together to reduce child abuse, neglect and other adverse childhood experiences (ACEs) by at least 70% by the year 2030. We call this goal the 70/30 Campaign.
This ambitious, but feasible goal is necessary because at least half of children in the UK will suffer ACEs during their childhood.
The 70/30 Campaign was created after we received support from our partners and expert advisers who agreed that a 70% reduction is achievable if the right policies and actions are taken by decision-makers and those holding the purse strings. Join today so we can make this vision a reality.
Become an ambassador
Our 70/30 ambassadors across the UK are campaigning to tackle the root causes of ACEs in their communities. Below we introduce a few who explain why they are passionate about the 70/30 Campaign and why they volunteer their time to:
'Whilst I don’t share the vocational background of many of my fellow ambassadors, I was drawn to the 70/30 campaign because, at the root, it’s about social justice.'
'I saw an advert back in 2015 asking if I wanted to make a difference – yes I did. It was an advert for the 70/30 campaign.'
'I am very excited to be part of a new movement challenging the status quo and pushing for change.'
'I work in a secondary school with children in care, post order children, those subject to a child protection or child in need plan.'
'My journey to the 70/30 campaign started over 15 years ago when I was involved in research into socially excluded young people.'
'Working as a Perinatal Psychiatrist, I work with women and their families every day.'